Immersive and participatory studies
Imagine. Experiment. Build.
Traditional studies produce reports. IMAGORA creates shared project spaces and transforms studies into living experiences.
Here, people remain present. They are seen, heard, and their reality and reactions are understood. They no longer disappear behind verbatim quotes, scores or profiles.
Here, ideas take shape to be explored. Hypotheses, concepts, opportunity territories, or possible futures are made concrete through imagery in order to generate reactions, spark debate, and drive co-construction. Exploration feeds creation, and creation feeds exploration.
Here, results do not get locked away in a report. They feed a shared space where data, images, videos, verbatim quotes, and analyses become a living, accessible and reusable resource over time.
IMAGORA supports teams in imagining, sharing and building.
IMAGORA provided us with a truly disruptive solution for insights (...) This new technology, combined with a remarkable quality of analysis, allowed us to identify extremely clear and actionable areas for development
Alexandra MARIAT
Exploring people
The people behind the answers
In a traditional study, people answer questions and rationalize their responses.
Study area:
- Consumers, citizens, employees, partners…
- Placed in realistic or imaginary usage contexts
- Self-guided journeys promoting spontaneity
- Written, audio and video responses
- Video selfies recorded at home, outdoors, or in-store
- A more engaging and participatory experience
- Tools that facilitate their contribution to solution-building
- In IMAGORA, people remain present. They don't disappear behind quotes, scores, or profiles. We see them, we listen to them, and we understand their reality, their habits, and their reactions. They participate fully in the thinking process.
What is shared afterwards and kept on record:
- Immersive portrait gallery of profiles and personas
- Video and audio library
- Verbatim search engine
- Capitalizing on insights
Bringing ideas to life
Explore by creating, create by exploring
In a traditional approach, the transition from insight to concept to prototype is often fragmented and slow.
In IMAGORA, exploration and construction are part of the same movement.
In immersive fieldwork or real-life situations, data and initial findings are immediately collected and usable within the shared study space.
Ideas quickly take shape in the form of images, objects or scenarios, ready to be explored, discussed and enriched.
These intermediary supports materialise an intuition or a point of view, encourage more spontaneous and richer reactions, and allow ideas to evolve earlier—before committing to full development.
Exploration feeds creation, and creation feeds exploration.
What is shared afterwards and retained:
- Showroom of explored concepts, images, objects and scenarios
- Version history of each idea
- Scores for tested concepts, images, objects and scenarios
- Score comparison by participant profiles
- Verbatim, audio, and video comment search engine
- Capitalisation of insights, decisions and project arbitrations
Test and validate
Getting closer to reality
In a traditional approach, tests often rely on described concepts or costly prototypes to develop.
With IMAGORA, ideas can be tested in immersive environments and through highly concrete visual representations, even before committing to full development.
This intermediate step allows participants to better project themselves and react in situations closer to reality, while enabling teams to identify earlier what needs to be strengthened, adjusted or abandoned.
Between concept and prototype, IMAGORA creates an agile experimentation space that reduces uncertainty, accelerates learning, and limits unnecessary investment.
What is shared afterwards and retained:
- Showroom of explored concepts, images, objects and scenarios
- Version history of each idea
- Scores and reactions associated with each proposal
- Comparison of results by participant profile
- Verbatim, audio, and video comment search engine
- Capitalisation of insights, decisions, and project arbitrations
Want to learn more?
Sophie Bertin
Office access
80 rue de la Colonie, 75013 Paris
Enter through the small door to the right of the main gate.
"Nuages" residence.
Turn right behind the clinic, then walk through the garden.
Building A.
